How to use proxy metrics to speed up optimization in complex B2B journeys
via searchengineland.com
Short excerpt below. Read at the original source.
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling high-ticket items, this is the reality. A campaign launched today may take weeks or even months to show revenue, retention, or lifetime value – delaying your ability to use those […]