How to use Google and LLM insights to improve international SEO
via searchengineland.com
Short excerpt below. Read at the original source.
Many companies expand internationally by duplicating their U.S. website, translating the language, and keeping the same architecture, navigation, and content structure across markets. Then performance drops. International versions may convert at half the rate of the original site or struggle to gain traction altogether. The issue usually isn’t translation. It’s assuming users in different markets […]