How to reduce low-quality leads from Performance Max campaigns
via searchengineland.com
Short excerpt below. Read at the original source.
When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for lead gen campaigns: Driving volume. Finding the lowest-quality leads it possibly can. It’s not inherently surprising that Google is doing what’s best for Google – that is, lining its own pockets – by heavily optimizing […]