How to produce a better PPC QBR for your stakeholders
via searchengineland.com
Short excerpt below. Read at the original source.
Quarterly business reviews can be stressful, especially for agency teams. They’re meant to showcase your impact and align on future strategy – but too often, they turn into 45-minute monologues packed with PPC metrics and little engagement. Having worked across multiple agencies, I’ve seen firsthand that there’s no single “right” way to run a QBR […]