How to make your e-commerce product visible to AI agents? Use this new system trusted by L’Oréal, Unilever, Mars & Beiersdorf
via morganstanley.com
Short excerpt below. Read at the original source.
For future-focused e-commerce brands, the primary customer is rapidly changing from a person behind a screen to the AI agents that said human customer deploys on their behalf to research and, if projections are correct, purchase the product on their behalf. Investment banking and financial services giant Morgan Stanley, for instance, has published research suggesting […]