How to make SEO reports more actionable
via searchengineland.com
Short excerpt below. Read at the original source.
SEO reports often contain solid research, including keyword data, technical findings, competitor insights, content gaps, and recommendations. The problem starts when stakeholders finish reading and still don’t know what should happen next. For example, a report might say internal linking should be improved, but not which pages should be linked, who should make the changes, […]