How to execute a multi-location website redesign without losing traffic by Ignite Visibility
via wiideman.com
Short excerpt below. Read at the original source.
A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the local relevance that drives traffic to location pages can cause rankings and online visibility to plummet. Using localized content on location pages resulted in a 107% rankings lift, something businesses risk losing if a redesign […]