How to earn brand mentions that drive LLM and SEO visibility
via searchengineland.com
Short excerpt below. Read at the original source.
Remember when link building was all the rage in SEO? While it never disappeared, its role evolved as Google introduced clearer guidelines and placed greater emphasis on quality, relevance, and intent. Today, as AI search reshapes the organic landscape, link building has shifted into a closely related – and increasingly prioritized – initiative: brand mentions. […]