How to deliver monthly PPC reports clients love
via searchengineland.com
Short excerpt below. Read at the original source.
My experience has shown one simple truth: clients stay or go based not on results alone, but on the service they receive. This holds true for the vast majority of clients we’ve worked with. You can deliver excellent outcomes, but if clients feel underserved, they’re likely to leave. Clients aren’t always rational, and that’s exactly […]