How to consolidate legacy SKAGs – and why it’s time to move on
via searchengineland.com
Short excerpt below. Read at the original source.
The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have adapted to Google’s push into automation and AI by first tweaking Alpha Beta – built on single keyword ad groups (SKAGs) – and eventually moving away from it altogether. SKAG maintenance and buildout are no […]