How the Taylor Swift Fan Content Ecosystem Helped Push ‘Showgirl’ to Even Greater Heights

via billboard.com

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In the last week, the general public was pulled into a thriving ecosystem of content created by hardcore Taylor Swift fans, from podcasts to short videos — which likely played a role in helping her The Life of a Showgirl album break the record set by Adele’s 25 for first-week U.S. sales.  The release of […]

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