How structured data supports local visibility across Google and AI
via searchengineland.com
Short excerpt below. Read at the original source.
Until a few years ago, schema helped search engines extract basic facts and display visual enhancements like star ratings and sitelinks. However, in the AI-driven search world, schema plays a different and fundamental role for local SEO, helping Google and other AI systems understand who you are, what you do, where you operate, and how […]