How soft 404s and indexing issues caused a 90% traffic collapse
via searchengineland.com
Short excerpt below. Read at the original source.
When a website migration goes wrong, the consequences can be a devastating loss of organic traffic and revenue. But what happens when the damage isn’t immediately visible? What if Google is silently deprioritizing your content, page by page, until your traffic has evaporated? This is the case study of how a multinational media organization lost […]