How PR teams can measure real impact with SEO, PPC, and GEO
via searchengineland.com
Short excerpt below. Read at the original source.
PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it difficult to connect media outreach to real outcomes. That’s where collaboration with SEO, PPC, and digital marketing teams becomes essential. Working together, these teams can help PR do three things that are hard to accomplish […]