How paid, earned, shared, and owned media shape generative search visibility
via searchengineland.com
Short excerpt below. Read at the original source.
AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools like ChatGPT, Perplexity, and Google’s AI Overviews for answers instead of clicking through pages. They interact with synthesized summaries, not traditional results. That shift forces marketers to rethink how visibility is built. SEO still matters, […]