How ‘it’s just SEO’ took over the GEO conversation
via sciencedirect.com
Short excerpt below. Read at the original source.
Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance. The real argument is about ownership. Who gets to define what search becomes next? Who gets the budget? Who gets to explain […]