How Google’s Universal Commerce Protocol could reshape search conversions
via searchengineland.com
Short excerpt below. Read at the original source.
As Google rolls out AI Overviews, AI Mode in Search, and the Gemini ecosystem, we face a growing challenge: what happens when users get answers — and soon complete purchases — without leaving Google’s interfaces? Enter Google’s Universal Commerce Protocol (UCP), now in beta. UCP is designed to help brands to sell to consumers without […]