How Google’s Universal Commerce Protocol changes ecommerce SEO
via searchengineland.com
Short excerpt below. Read at the original source.
For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and conversion rate determined performance. That model just changed. With the Universal Commerce Protocol (UCP) and AI Mode, Google can now discover, compare, and complete purchases inside its own AI experiences. Search is shifting from a […]