How Google Display exclusions guide AI-driven optimization
via searchengineland.com
Short excerpt below. Read at the original source.
Google Display Network (GDN) placement exclusions have long been treated as basic account hygiene. You block spammy, inappropriate, or low-conversion placements to protect brand safety and avoid wasting budget on junk traffic. That often meant maintaining massive lists of junk URLs and mobile app categories to keep ads off clickbait blogs, kids’ mobile games, and […]