How Google Ads quality score really affects your CPCs
via searchengineland.com
Short excerpt below. Read at the original source.
If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You might be suffering from low ad quality. Let’s break down the most foundational — and most misunderstood — metric in your Google Ads account. If you want to stop overpaying Google and start winning auctions […]