How Delta CEO Ed Bastian built a massive partnership with American Express that now generates over 10% of the airline’s revenue
via fortune.com
Short excerpt below. Read at the original source.
In 1996, the same year Delta Air Lines transported the Olympic flame from Athens, Greece, to Los Angeles, the Olympic Games were held in its hometown of Atlanta. That same year, the carrier launched a partnership with American Express that would change the company’s trajectory: a co-branded credit card allowing Amex users to redeem Delta […]