How competitors target your branded traffic with Google Ads
via searchengineland.com
Short excerpt below. Read at the original source.
Your competitors aren’t only bidding on your brand. They’re positioning themselves against you through coordinated tactics across landing pages, ad copy, and Google’s own automation. Much of it looks completely legitimate. Competitive pressure extends beyond keyword bids. Comparison landing pages that never get flagged, dynamic keyword insertion that pulls brand names into headlines, and policy […]