How Bayesian testing lets Google measure incrementality with $5,000
via searchengineland.com
Short excerpt below. Read at the original source.
Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even without enterprise-level budgets, as recently reported in Search Engine Land. That shift naturally raises a question: How is Google able to measure incrementality with so much […]