How AI search defines market relevance beyond hreflang
via searchengineland.com
Short excerpt below. Read at the original source.
Hreflang has long been a core mechanism in international SEO, directing users to the right regional version of a page. That approach worked when search engines primarily returned static results. AI-driven synthesis changes that. Instead of returning lists of links, AI systems construct answers. They don’t need, nor want, your perfectly implemented hreflang tags. They […]