How AI-driven shopping discovery changes product page optimization
via searchengineland.com
Short excerpt below. Read at the original source.
As consumers lean into AI search, the industry has focused on the technical “how” – tracking everything from Agentic Commerce Protocols (ACP) to ChatGPT’s latest shopping research tools. In doing so, it often misses the larger shift: conversational search, which is changing how visibility is earned. There’s a common argument that big brands will always […]