How agentic AI threatens to upend OTAs’ dominance in search
via searchengineland.com
Short excerpt below. Read at the original source.
No one knows how the agentic AI race will end, but its impact is already clear. Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of Google search. AI assistants are now planning, comparing, and completing bookings for users – reducing […]