How a Failing Nintendo Accessory Spawned the $100 Billion Pokémon Empire

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Without Nintendo’s Game Boy Link Cable, Pokémon would have never sold hundreds of millions of video games, printed tens of billions of trading cards, and had hundreds of millions of people play Pokémon Go. But how exactly did Nintendo’s once-failing peripheral lead to the creation of one of gaming’s most iconic brands, one that has […]

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