Holiday ecommerce to hit record $253 billion – here’s what’s driving it

via searchengineland.com

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U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast. That’s a 5.3% year-over-year increase covering the period from Nov. 1 to Dec. 31. Adobe’s analysis, based on over 1 trillion visits to U.S. retail sites and 100 million SKUs across 18 categories, suggests that […]

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