Hallmark, Bravo, Lifetime and the Female Casual Gamer: Ad Buyers, Look Out for the Crossover Between Women’s Mobile Gaming and TV Viewing Habits
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With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better at acknowledging the chunk of its consumer community that is made up of female gamers (whose interests range from “Call of Duty” to “Hello […]