Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
via yext.com
Short excerpt below. Read at the original source.
Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what people expect in the moment. That’s why the old checklist approach to local SEO breaks down – it assumes every customer behaves the same. In other words, Google does play favorites, the “signal-fit” kind. Google’s […]