Google’s double-serving dilemma: Who really wins when one advertiser gets two spots?
via searchengineland.com
Short excerpt below. Read at the original source.
Google changed one of its most fundamental advertising rules on April 14, and some marketers didn’t even notice. Buried in a policy update to the Unfair Advantage section, Google announced that advertisers could now appear more than once on the same search results page, provided each ad appears in a different ad location. Simply put, […]