Google’s Danny Sullivan: ‘Good SEO is good GEO’
via searchengineland.com
Short excerpt below. Read at the original source.
“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search) is the same core work SEOs have always done: creating unique, valuable content for people and providing a great page experience. […]