Google to retailers: Use AI to win the longer holiday season
via searchengineland.com
Short excerpt below. Read at the original source.
U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their holiday spending from October through January, stretching what used to be a sprint into a three-month season – and Google’s AI Max updates are giving retailers new ways to keep up. Why we care. The […]