Google to change budget pacing for campaigns using ad scheduling
via linkedin.com
Short excerpt below. Read at the original source.
Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling — and it could materially change monthly spend totals. What’s happening. Starting March 1, 2026, Google Ads will begin proactively pacing budgets to spend up to the full 30.4x monthly limit, even if campaigns only run […]