Google: SEM and SEO will need to coevolve with search since SEO is not dead
via blogs.bing.com
Short excerpt below. Read at the original source.
Gary Illyes, an analyst with the Google Search team, posted his reaction to a Microsoft Bing article written by Fabrice Canel and Krishna Madhavan of Microsoft, about how AI Search is changing how conversions are measured. Coevolve. Gary Illyes wrote on LinkedIn, “I know for sure however is that SEM and SEO will need to coevolve with […]