Google, Meta, and the long history of misaligned incentives in paid media
via searchengineland.com
Short excerpt below. Read at the original source.
I’m getting a mid-career executive MBA. Last week, in class, we discussed the interaction between automation and advertising. The lecture covered why A/B testing in Meta is less valuable now, since Facebook can auto-optimize faster and better than marketers can on their own. A classmate took the logical leap and asked the professor, “If digital channels […]