Google launches Universal Commerce Protocol for agent-led shopping
via searchengineland.com
Short excerpt below. Read at the original source.
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping journey, from discovery to purchase to post-sale support. Additionally, Google is introducing new AI tools for retailers, including branded shopping agents and ad formats optimized for AI-driven discovery. About UCP. UCP establishes a shared language […]