Google Is Testing Sponsored Shops in SERPs: What This Means for Advertisers
via searchengineland.com
Short excerpt below. Read at the original source.
Key Takeaways Google is testing “Sponsored Shops,” a format that groups multiple products from a single retailer into one branded unit inside Shopping results. This moves competition from the product level to the retailer level, changing what it takes to win visibility. Feed quality, seller ratings, and assortment depth become more critical than ever. The […]