Google is blocking duplicate Lookalike audience lists

via ads-developers.googleblog.com

Short excerpt below. Read at the original source.

A quiet but important change is coming to the Google Ads API that will affect how advertisers and developers create Lookalike user lists — particularly those running Demand Gen campaigns. What’s changing. Google will begin enforcing a uniqueness check on Lookalike user lists, preventing the creation of duplicate lists that share the same seed lists, […]

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