Google expands UCP checkout to main search shopping results
via searchengineland.com
Short excerpt below. Read at the original source.
Earlier this year, Google announced Universal Commerce Protocol (UCP), a protocol to allow AI-agents to buy directly from search. This went live only in Google’s AI Mode interface in February. But now, it seems to be rolling out in the main Google Search results where there are retailers that support UCP. What it looks like. […]