Google doubles down on AI Max pitch to wary advertisers
via digiday.com
Short excerpt below. Read at the original source.
Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. How it works. AI Max matches ads to relevant searches (even those brands haven’t bid on), customizes copy based on user intent, and automatically directs users to […]