Google Demand Gen campaigns: When to use them and best practices (with examples)
via searchengineland.com
Short excerpt below. Read at the original source.
Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s long-standing focus on capturing existing demand – a model that makes attribution and ROI measurement straightforward. Two years after the public launch, we’ve […]