Google brings Smart Bidding Exploration to Performance Max
via searchengineland.com
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Google is rolling out Smart Bidding Exploration inside Performance Max campaigns, giving advertisers more flexibility to capture conversions by loosening rigid ROAS targets. Why we care. Smart Bidding Exploration in Performance Max could unlock new conversions by expanding beyond narrow ROAS targets. However, it also risks lowering efficiency if the AI over-prioritizes volume. It’s a […]