Google and Microsoft: How their Performance Max approaches align and diverge
via searchengineland.com
Short excerpt below. Read at the original source.
Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to consolidate creative assets, audience signals, and automation into a single campaign type. (Disclosure: I work as Microsoft’s product liaison.) While the concept is similar across platforms, the execution and feature sets differ significantly. This article […]