Google Ads tweaks default conversion goal behavior
via ads-developers.googleblog.com
Short excerpt below. Read at the original source.
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals. How it works now. New conversion actions created via the API automatically generate customer conversion goals. Those goals are set as account-default by default, making them biddable […]