Google Ads brings back Target CPA and Target ROAS naming
via ads-developers.googleblog.com
Short excerpt below. Read at the original source.
Google Ads is changing how Smart Bidding strategies are labeled, separating target-based bidding strategies from volume-based bidding strategies. Starting this month, “Maximize conversions with a Target CPA” will once again be called Target CPA, while “Maximize conversion value with a Target ROAS” will return to Target ROAS. Why we care. The change is designed to […]