Google adds Search Partners segment to PMAX reporting

via linkedin.com

Short excerpt below. Read at the original source.

Google launched a long-awaited update to Performance Max reporting, giving advertisers their first real look at how Search Partners contribute to PMAX performance. Driving the news. The update is now live in Google Ads, surfacing Search Partners directly inside the PMAX Channel Performance tables. Advertisers can now view: How Search Partners contribute to PMAX results […]

Read at Source