Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
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Watch this video on YouTube Google Ads Liaison Ginny Marvin, joined me this week on PPC Live The Podcast for a very interesting episode of her sharing mistakes, lessons she’s learnt and lessons the PPC community should be learning. According to Marvin, advertisers navigating the accelerating pace of automation and AI should resist knee-jerk reactions […]