GEO vs AEO: What’s the Difference?
via neilpatel.com
Short excerpt below. Read at the original source.
If you’ve been paying attention to SEO, you’ve seen these acronyms everywhere: AEO and GEO. They sound interchangeable. They’re not. AEO (answer engine optimization) helps your content show up as a direct answer. Think featured snippets or voice search responses. GEO (generative engine optimization) is built for AI-powered results like Google’s AI Overviews and ChatGPT. […]