Generative engine optimization KPIs that actually matter for marketing teams
via ahrefs.com
Short excerpt below. Read at the original source.
Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines. With Google AI Overviews appearing in over 20% of searches, marketing leaders are now being asked new questions by executives: Are we showing […]